In December 2023, SBS6 (Dutch TV) collaborated with the University of Ghent, GreenMatter B.V., and Kunstgrascentrum to produce a compelling video for ESTC (EMEA Synthetic Turf Council) , showcasing various benefits of synthetic turf for landscape and its sustainability credentials. The video was featured on the show ‘Doe maar duurzaam’ – ‘Do it sustainably’ which was aired on February 6, 2024.